Beth Roy '88 KKG and Jamie Hoff '88 KKG Sorority Sisters

“When mom looks good, mom feels good” is the business philosophy of FlirtyFinds, an online fashion merchandising collaboration between Beth Hyer Roy ’88 KKG and Jamie Dublirer Hoff ’88 KKG. Launched in May 2008, FlirtyFinds is a web-based boutique featuring a hand-picked line of stylish accessories for cost-conscious women. The venture pairs the different, yet complementary styles of Roy and Hoff, who have been friends since their first year at Lafayette. Full Story